16 Yùn
ContextSchool project
Year2023
Scope3D · Branding · UI design
Role3D designer · Brand designer
A hyper-personalised listening experience.
As music consumption keeps speeding up, Yùn rethinks the way we enjoy and interact with our favourite tracks.
Brief: design the brand identity of an Asian tech company, from its 3D world to its interface.
Between innovation and artistic collaboration.
“Treat yourself to a hyper-personalised listening journey.”
The 运 character becomes a 3D object, in orange and red. It carries the whole identity, from the logo to the interface.
The interface stays black and white to leave room for the object and the music. Orange and red guide the actions, such as buying or getting inspired.
InterfaceBlack#0A0A0A
White#FFFFFF
Orange#FA5F08
Red#CE0902
See this first
“3D mock-ups that make you hungry.”
05 Smaak →
05Selection · start hereThe 6 projects that sum up my work best.
01MONIOver a million users: bringing the app closer to its diaspora.
02SorareThe European Nights trailer, built around Zinédine Zidane.
03mym × Venus 202710 creators in chrome, from concept to the trade-fair booth.
04MyShelfScore (Voodoo)The “calorie tracker” for skincare: angle, Meta ads, funnel.05SmaakThe athletes’ grocery store, right inside Basic-Fit clubs.
06PitchyPRO BTP, Anses, Warwick: three films, three motion styles.Next project · 17I.C.M.H →
