03 mym

Businesswomen, not products.
Venus turns 30, yet its image is still all about in-your-face sexiness. In 2026, creators are talked about as businesses: they set their prices, manage their image and live off their work.
I wanted to show them as bosses, with discovery, mym’s real product edge, at the heart of the message.


Real faces, generated styling.
My rule: keep faces, tattoos and body shapes. The chrome dresses, it doesn’t replace.
To pick the right model, I compared Seedream, Nano Banana and GPT Image. Seedream keeps faces best and renders chrome like a real material; the others looked too much like make-up or blocked the references.
























One art direction, every medium has a role.
Chic futurism: a light background against the fair’s dark booths, liquid chrome kept for hero elements, and a single accent, the app’s “verified” blue.
Film grain against the smoothness of AI.
6 × 3 m backdrop · photo spot







From idea to trade fair, with AI as a tool.
Art direction first: AI serves an idea and a guideline, not the other way round.
Projection of the mym booth at Venus 2027
