The athletes' grocery, inside Basic-Fit clubs.

SMAAK offers healthy, balanced meals right inside Basic-Fit clubs, and much more.

The audience: athletes who keep a close eye on their calorie deficit. The task was to create something alongside training, designed for Basic-Fit.

Broaden the offer and build attachment.

Few constraints, apart from one: sticking to the brand guidelines.

An identity that puts the products forward.

Carefully crafted 3D mock-ups: the products had to be shown, and made desirable.