The go-to app for supporting family in Africa.

Since 2017, more than a million people have used it for money transfers, online mobile top-ups and a fee-free prepaid card.

The brief: improve the brand image. The audience: African, South American and Asian diasporas living in France who want to top up their phone when travelling abroad, or send money to their family.

Understanding what diasporas want, and turning it into visuals.

The competition is well established: Taptap Send, Western Union, Lyca Mobile…

“The no. 1 app for supporting your loved ones.”

Reworking an existing art direction, created by an agency, and producing genuinely useful assets to get closer to the diaspora.

My edge: being part of the diaspora in France myself helped me understand the personas.