17 I.C.M.H
Collecting the memories of a place and the people who live there.
The Institute for the Collection of Human Memories brings a citizen initiative together with a group of artists around collective and individual memories, and the untold stories of the people who live in a place.
Target audience: people living in the suburbs, whose stories often remain invisible.
A project that is both physical and digital.
The ground: people living in neighbourhoods across France.
Taking the capital letter off History, to read the stories.
A physical and digital device, designed as a living system. It calls on residents, their ties and the memories they lay over their territory: stories, photos, objects. It only exists through their participation.
Memories here are relative, subjective, open to change, far from the archive and dusty books. Impermanent, the device can be deployed on any territory.
“From concept to booth, in chrome.”
03 mym × Venus 2027 →
03
01MONIOver a million users: bringing the app closer to its diaspora.
02SorareThe European Nights trailer, built around Zinédine Zidane.03mym × Venus 202710 creators in chrome, from concept to the trade-fair booth.
04MyShelfScore (Voodoo)The “calorie tracker” for skincare: angle, Meta ads, funnel.
05SmaakThe athletes’ grocery store, right inside Basic-Fit clubs.
06PitchyPRO BTP, Anses, Warwick: three films, three motion styles.
