13 CLBI
A production company for independent film.
C’est la bagarre (ici) puts young talent from the African diaspora first: producers, artists, actors.
The brief: create a small character in the image of the company’s founder, then animate it.
Ketchup and red spray paint.
The lettering is done by hand: ketchup on paper, then spray-painted tags.
The name, “C’est la bagarre ici” (“it’s a fight here”), comes out of the character’s mouth as if he had just taken a punch. The approach: raw, deliberately gory lettering.
A character that walks, a logo that moves.
A hand-drawn character with its walk cycle, then the logo animated in 16:9 and 2.35.
Since the character is illustrated, the animation starts from the drawing itself, frame by frame, in the spirit of a small hand-made cartoon. A deliberately crafted feel, in line with the company’s independent spirit and its closeness to its audience.
“Zidane, the Champions League, one trailer.”
02 Sorare →
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01MONIOver a million users: bringing the app closer to its diaspora.02SorareThe European Nights trailer, built around Zinédine Zidane.
03mym × Venus 202710 creators in chrome, from concept to the trade-fair booth.
04MyShelfScore (Voodoo)The “calorie tracker” for skincare: angle, Meta ads, funnel.
05SmaakThe athletes’ grocery store, right inside Basic-Fit clubs.
06PitchyPRO BTP, Anses, Warwick: three films, three motion styles.
