10 3 Moires
Client3 Moires
Year2023
ScopeBranding · 3D
RoleArt director
Three sisters who spun, measured and cut the thread of life.
A wearable-art initiative: crocheted and knitted pieces by a maker with a passion for astrophysics.
Brief: design the brand identity of a crochet fashion designer, positioned for a Gen Z audience.
A brand that is street, accessible and mystical.
A thread between structure and deconstruction.
The thread embodies the arrow of time.
Bringing astronomy, science and mythology together in a single logo.
Sage#BDC4BC
Black#0C0C0C
White#FAFAFA
Wool#897D62
See this first
“Gen Z, in chrome.”
03 mym × Venus 2027 →
03Selection · start hereThe 6 projects that sum up my work best.
01MONIOver a million users: bringing the app closer to its diaspora.
02SorareThe European Nights trailer, built around Zinédine Zidane.03mym × Venus 202710 creators in chrome, from concept to the trade-fair booth.
04MyShelfScore (Voodoo)The “calorie tracker” for skincare: angle, Meta ads, funnel.
05SmaakThe athletes’ grocery store, right inside Basic-Fit clubs.
06PitchyPRO BTP, Anses, Warwick: three films, three motion styles.Next project · 11Pennylane →
